By creating something as unique as the experience of watching it.

The beginning

Bridgerton Season 3 launched mid 2024. It came with a big pressure and a big brief for launching it inside the community but outside as well. We needed to create the buzz the series full of legacy needed. And so we did. By finding another event in the city with as much audience as Bridgerton launch deserves: museum night. The night when hundreds of thousands of people go outside and visit museums all night long.

Our idea

The first outdoor museum launched on the biggest Romanian boulevard. In comparison to others, you faced no queues, no tickets, but a free amazing experience like never before, free for you to try as you walk on by.

The theme? Bridgerton legacy of course, and most importantly, the romantic story of the recently united couple.

The experience

Real life artifacts. Paintings. Sculptures. Real artists. And QR codes that offered you more on the legacy of each member of the Bridgerton family. Because they all have one.

The Bridgerton universe is so big that it allowed us to have as much information as need in order to create a real life museum. And in the end, after seeing everything the actors worn, held and played next to, you got to see one of the most beuatiful projections, revealing the new love story of the season: Penelope and Collin.