It’s just snow. Signed, Griselda.
How can the biggest drug dealer talk to you about her business without actually talking to you about her business? She found a special code in order to get to her audience. And she used it all over Romania, but most importantly, where everything reminds you of her: the snowy mountains.
Special words, special scenarios, used to give you the best hint possible. “Flour” near bakeries. “Special packages” in airports. And “snow” in the final act of our campaign. But this was actually marked in real snow.
Snow stamp translation: It’s just snow. Signed, Griselda
Case study
Griselda’s special messages
The campaign was huge and not just in one area.
Griselda’s was everywhere giving you hints and some special advice. And these are just few of the examples.
Drive safely. You don't want cops to notice you.
The best "Snow White" in Miami is here.
If you get a "package" like this one, don't take it.
It's important on which side you're on.
If you like "sugar powder", don't let others see that. | Take the subway more often. They don't check your luggage here.
Respect the rules. I didn't.