The launch of the first Romanian series by Netflix
The brief
Netflix launches its first Romanian series and it needed to create the plot it deserves. A famous mobster trapped in his own lies, loses the drive with all his crypto and secrets. The wife of a cop he just killed gets her hand on it. Will the good prevail or will be mob win once again? The series is definitely worth seeing so the digital campaign around it had to be as powerful as its potential.
How do you create buzz?
By using the series most powerful assets, the best Romanian actors.
Type of campaign: digital first
teasing
Before any other communication material, the series needed a teasing, one as witty as the brand it launched it. So we did it with none other but the famous Tudor.
Meet the characters
How can you create buzz around a new series? Use the famous actors in it and let them tell the audience freely their take on their characters.
Role swap
When the main roles are played by 2 of the best Romanian actors, you challenge them to swap their roles.
The plot in one sentence
TLDR. We are living, reading, watching in fast forward so you want to know what’s the series in a nutshell. The actors will tell you the answer in one line.
