Hear me Chef

The first branded show launched by LIDL.

It all started with one simple insight: whenever you follow a recipe and you cook at the same time, you do it mostly by being guided by what you hear from the video than by what you see. And most of us prefer it that way. Because we don’t have enough patience to follow every little step.

That is why LIDL has decided to take this insight and turn it into a branded format, where the presenter of the show (the actor), had to guide the guest into cooking what the chef was cooking on the other side of the panel. In the end, the guested, guided by sound, had to compare his results with the chef.

The show became an instant hit and it continued to invite one of the most popular celebrities in Romania.

The show’s structure and script were written by me and conceived along with my art director.

The first episode

One of Romania’s favorite comedians was invited as the first guest of the show. Watch the video and discover the full format of the show.

An episode to remember

The 3rd guest of the show was Sophia the Robot. It was challenging and exciting at the same time, to try to come up with different dialogues and cooking techniques in the show in order to make it funny and also in line with the AI’s reactions.