WEDNESDAY DIGITAL LAUNCH
Netflix soon to be top series was about to launch in Romania. The brief? Create a simple but powerful activation in order to make fans a part of the event of the year: Wednesday exclusive screening.
WEDNESDAY PREDICTS
Our character is dark, witty and always ready to mix those two into a memorable punchline. And on top of all that, Wednesday is able to see into the future. That’s how the mystery’s resolved right? So we asked ourselves, what if we use all of her skills and transform it into an entertainment tool so that fans get into the premiere and also get a hint of our sarcastic character?
The idea: to create a platform where Wednesday will tell a very specific thing that will happen to you in the future. More specifically - 22 of November. The unlucky one got their fortune and a winning ticket.
(the platform website: https://wednesdayspune.ro)
THE RESULTS
All the tickets were all “sold out” in just half an hour after we launched the platform. People got into the game, tested Wednesday’s prediction skills and let the entire social media they won the exclusive experience.
The event gathered hundreds of people into one unique experience, inspired by the series scenery. Actors, influencers, celebrities were there among the biggest Wednesday fans, ready to watch the first episode.
More details coming soon.