Where Only Awesome Happens (WOAH)
The only actual playground created for real time content, broadcasted in more than 20 countries.
When Coca-Cola decided to launch it’s new entertainment platform, WOAH, it wanted to show case the awesome content that awaits for its young audience. That is why, for 3 days, in Greece, it created a special playground where every little corner was planned to be a place where real time content took place. With the help of world wide influencers, we broadcasted unique challenges, product innovations and unique on shore and off shore experiences, in order to highlight the wow features that the digital platform has and the content that it gathers for teens.
On-site LIVE activities
Each day, 3 times a day, the house would surprise our guests (the influencers) with 3 hero activities that they would do for the first time. Their reactions and the resulting content was genuinely special.
The following videos represent 4 of the main activities that happened on site, DIY summer glam, a magic moment, an unique coke bottle and water sports.
The location
A big villa in the heart of Chania, Greece. The place was divided in areas of interest from tech covered spots, to gaming rooms, to relaxing lounges, interactive music corners and places to do workshops. The landscape was thought through, in order to be social media ready, whenever you wanted to post, share, film and create content.
The content
Each day was a live marathon to broadcast live content from the house from morning till down, square and story format, static, video and gif, on all Coca-Cola social media channels and most importantly on our new promoted platform: WOAH.
The pieces of content that came out of this experience were amazing and it created craving for subscribing to the platform.
Several examples are posted by me below.
![GIF6[2].gif](https://images.squarespace-cdn.com/content/v1/61f92e7044285914d950b623/d9214435-34a5-4877-9113-7d71d3bea48a/GIF6%5B2%5D.gif)
