Don’t let your man speak on your behalf.

Inspired by the struggles of a close relative, I created a short campaign video to raise awareness on violence against women. The video was submitted at Creative Conscience Award in London and won Gold Prize.

The powerful insight behind the idea is that as time passes by - women tend to become one with the men they are living with. Because they are living in an abusive relationship, everything that the man says and however he aspects the woman to behave, becomes what the woman assumes of herself.

Because they live in fear day by day, everything these women say and do is exactly what they tell them to do. And this should come to end.