Don’t panic, man
How to be digitally relevant where your competition is Facebook, Instagram and Twitter? Create a promotion that works exactly when they don’t.
KFC launched Don’t Panic Man, the first website that checked for social media outage and rewards people with KFC meals. And if you think it didn’t happen very often, check the case study below and see the results.
Landing Page result example
Landing Hits
The KFC meals and the social media tip caught on fast and started to spread among teens.
Moreover, each page of our landing page became something to share, encouraging people to go on and grab a bite IRL no matter the outages.