Griselda’s special package
Everyone knows Pablo Escobar, the biggest drug dealer of all time. But do you know that the only man he was ever afraid of - was a woman? For the launch of the new Netflix series Griselda, we needed to bring the power this woman brought on the streets. That is why in the middle of Bucharest, we created the biggest secret package in order to bring everyone’s attention. Right next to the Parliament.
What’s in it, you ask? Just the news that La Madrina is coming to town.
The reveal
The suspicious package was left for a number of days without any details what so ever. Influencers talked about it, people were intrigued by it - until on the day of the launch, the package opened.
ENG message: La Madrina is here.