A campaign that brings to light a very sensitive topic that happens somewhere in the hidden pages of the internet: child online abuse.
The following board tells you everything about the initiative and what made it so possible that you cold not skip it.
Unskippable Stories
Unskippable Ads: the videos
The 3 videos were placed in specials ads on social media and YouTube, but with a special gimmick, they could not be skipped at all. Just like the imminent danger the kids are facing when it comes to online abuse. For 2 weeks straight, day by day, parents and grown ups, faced these ads that contained powerful conversations between a child and an abuser.
The hardest part of these stories: they are based on real happenings reported by minors to the Save the Children Foundation.
Once people were captured by the stories, they could find out more on how to join the cause and help prevent it. Click on the image for the live website.
Campaign website
Influencers take action
We sent the videos to 3 of the most important parenting influencers in Romania. They recorded their genuine first reaction and then added their sincere CTA for all the parents out there to join. People don’t know what this phenomenon looks like so that is why spreading the news through parents, empower others to look for the clues and report anything suspicios in their kids online life.
Examples of media coverage
