The Fearless Dolls
When more than 54% of romanian youngsters are affected by cyberbullying, we needed to find a solution that would make them feel safe again and most importantly, willing to share their stories and ask for help.
That is why we created the Fearless Doll collection. A special set of figurines, based on the looks of 5 Romanian famous artists that were also bullied when they were kids. Moreover, each character portrayed one of the 5 top reasons for which kids are bullied in Romania.
The dolls became a symbol and a trigger for our teens and along with the powerful artist stories, our young audience started to speak up as well.
Watch the full case study featured here.
The Fearless Dolls were given at the end of the campaign as gifts to children being part of the movement.
A Fearless World
The campaign became bigger and bigger and the Fearless World was born - the main platform of our initiative and the digital space where kids could play with the figurines and most importantly, tell their stories and leave kind words for the ones that need it.
Fearless Online
As an extra touch to our campaign we created a Tik Tok initiative where this time Romanians of all ages could show to our teens that bullying happens and has happened before, and the internet became full of pictures that proved just that - and moreover, generations encouraging new ones, that everything will be ok.
