The Deforestation Marathon
How do you make people aware of how much illegal logging is happening in the entire country? It’s hard to make people interested in a subject like this, especially because it is happening where not a lot of us can see.
We needed to bring our cause to light and with the help of an ultramarathon athlete and sports influencer we created the first live run along the remains of the Romanian forests. This is how people realized how widespread the problem is and signed the WWF petition to make the government finally take a stand.
Watch the campaign case study below.
A day on track
This is the first day of Deforestation Marathon captured terrifying surroundings. This is an example of the live footage Andrei Rosu, the runner, posted on the WWF Facebook Page, where the initiative took place.
